Creating inspiration and creating opportunities to think about the future.
Thinking requires space.
The time spent making and drinking coffee creates this space, and staying in a different place creates it too.
Through coffee, accommodation and all the experiences that go with it, we create 'A space to think' by widening the space for your life with coffee and accommodation.
Take the first crack at the future.
During the coffee roasting process, a phenomenon called 'first crack' occurs. This is the moment when the coffee bean expands and explodes.
A lot of heat is added and the coffee is poured into our cups.
We want to create many "first crack" moments in your life and grow together with you.
The sentence "take the FIRST CRACK at the future." also means "take the first challenge", which also expresses our desire to look forward and aim for a bright future.