MISSION
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Creating inspiration and creating opportunities to think about the future.
Thinking requires space.
The time spent making and drinking coffee creates this space, and staying in a different place creates it too.
Through coffee, accommodation and all the experiences that go with it, we create 'A space to think' by widening the space for your life with coffee and accommodation.
OUR VISION
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Ignite the First Crack in Life.
In the process of roasting coffee beans, a phenomenon called "First Crack" occurs. It is the moment when the beans expand and burst as heat is applied.
It's like a tipping point in life. We create the moment when your world cracks open, setting your life in motion toward a better direction.
Coffee has a mysterious power. We believe that coffee has the power to create a brighter future.
Let's ignite the "First Crack" in the moments of life.
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