ANY | NARA, JAPAN.
COFFEE ROASTERS, BED & BREAKFAST, COFFEE BREW BAR.

FISTFUL OF COFFEES 1.0 & 2.0

Sustanability is the key about delicious coffee.
Take action now. If we can leave more good coffee for the future.
One person may only be able to protect a 'fistful of coffees', but together we can preserve more coffee for the future.
First, why don't we take the action it is FISTFUL OF COFFEES.

What is the issues?

  • [In 2050]

    The amount of coffee we drink could be drastically reduced.
    A future in which the warming caused by climate changes will affect coffee-growing areas and even people.
    The number of arabica coffee growing areas may decrease by 50% compared to today.

  • [Climate changes]

    We who live in developed countries are mainly responsible for this. And poor people living in coffee-growing areas are the most vulnerable to the effects of climate changes.

  • [Will high-quality, story-rich, endemic coffee disappear?]

    Global warming has increased the number of problems such as Hemileia vastatrix and insect infestation, which makes coffee cultivation more difficult and may lead to a decrease in the number of producers.

What we can do?

Zero Waste Society 2.0

Weaving stories into the future.

If we all work together, the world will change.

Zero Waste Society 2.0

This chart shows the amount of coffee bag reductions. Each person's achievement may be small, but when many people work together, the "0" created by everyone to becomes a "million".

fistfulofcoffees

「Bring it to the shop and get ¥50 off coffee beans per refill can.」

< Illustration by Hideki Doi >

Bring it to the local shop

Bring it to the local shop

Refill the beans

Refill the beans

Enjoy coffee time

Enjoy coffee time

Sustainable coffee life

Sustainable coffee life

Where can we grow together?

Here are some of the shops that have participated in the project.